February 5, 2010
In the 40’s, the Bich pen was changed to Bic for fear that Americans would pronounce it ‘Bitch.’

False - the company Société Bic (founded in 1945 - then known Société PAA) shortened it’s name and the name associated with its products from the family name of the founder Marcel Bich to the phonetic “Bic” in 1953, in line with the post-war trend of companies renaming to easier-to-remember and globally pronounceable names.  Sure the United States was a consideration in the name change, but not the only consideration.

original claim: @OMGFacts; source: wikipedia

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